With over 25 years of experience in C-level roles, I have navigated the complexities of the global Insights and Market Research industry from the top down. 

I founded David Shanker Consulting because I recognized a recurring challenge: brilliant research agencies often struggle to scale because their sales strategies don't align with the skills of their senior team members. 

I don’t believe in "off-the-shelf" consulting. My approach is built on the reality of the day-to-day of your business. 

Why Partner With Me?

• Deep Industry DNA: I understand the nuances of selling research, from consultative methodology to navigating the procurement cycles of Fortune 500 clients.

• Executive Perspective: Having served as a CEO and CRO, I provide the high-level strategic oversight that helps leaders transition from "founder-led sales" to a scalable, repeatable revenue machine.

• Hands-On Transformation: I don't just deliver a slide deck and leave. I work closely with your teams to instill the habits, mindsets, and tactics required to turn clients into long-term business partners.

My mission is simple: to turn your sales and leadership experience into a permanent competitive advantage. 

When we work together, we aren't just hitting next month's targets—we are building a foundation for sustainable, long-term growth.